DiscoverSports Management Podcast#212 Future of Sports Hospitality & Global Fan Experiences | Ed Horne - COO, On Location
#212 Future of Sports Hospitality & Global Fan Experiences | Ed Horne - COO, On Location

#212 Future of Sports Hospitality & Global Fan Experiences | Ed Horne - COO, On Location

Update: 2025-10-13
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Welcome to episode 212 of Sports Management Podcast.

Today's guest is Ed Horne – the Chief Operating Officer at On Location – a sports hospitality company set to deliver premium experiences.

Ed has a long background in sports industry and he has worked for organizations like the NHL, NFL, 160over90 before joining On Location. Ed has been instrumental in getting NHL players to play in the Olympics as well as being part of organizing the first ever Super Bowl half time show.

It was great speaking with Ed and learning from his wisdom.

We spoke about:

  • Key components for a successful event
  • What fans request from a premium sports experience
  • The skills you need to succeed in the sports industry
  • His involvement in the first ever Super Bowl half time show
  • His career journey and pitfalls along the way

And much more!

Time stamps:

00:01 Intro 
02:23 Global Sports Hospitality 
05:22 Experience Economy Growth and Consumer Expectations
06:52 The "driveway to driveway" experience
09:29 Technology Integration and Personalization Strategy
10:51 On Location future plans 
17:42 Strategic Positioning within TKO and Multi-Property Synergies
19:00 Future Outlook and Market Vision
20:10 Leadership Philosophy and Talent Development
21:20 Ed's career bumps 
23:00 Outro

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#212 Future of Sports Hospitality & Global Fan Experiences | Ed Horne - COO, On Location

#212 Future of Sports Hospitality & Global Fan Experiences | Ed Horne - COO, On Location

Marcus Filipsson